Building brands is not about logos and websites.
It's about truly understanding who your audience is, defining why they should choose you over your competitors and connecting with them through effective and relatable messages to influence their perceptions and decisions.
Real branding is defined through strategy.
In this talk you'll learn:
> What brand strategy is and how it's the foundation of all successful brands
> The Anatomy Of A Brand Strategy
> How To Get Crystal Clear On Your Audience
> How To Position Your Brand As The Obvious Choice
> How To Connect With Human Personality
> How To Craft Effective Messages And Stories
> How To Design A Brand From Strategy
So, If you want to learn how to connect your business with your audience and build your brand beyond the visuals like a professional brand strategist, then don't miss this keynote.