What you do and how you show up in the months before your launch will make or break your results.
The sales conversation doesn't start when you launch your sales page. The sales conversation starts when you start posting and having conversations around the topics, ideas or solutions that are in your course or program. These conversations should start months before, and that's why you need a launch runway.
One way to make sure you're consistently showing up and providing value to your audience during your launch runway is to create a content plan.