How to Create Content That Serves Your Audience

About this talk

We'll cover the foundation of how to create the kind of content that keeps an audience returning for more, including how to plan and set both big and small goals for each topic, the customer journey plus how to meet your audience where they are (how to position your products/services to maximize sales), and how subject matter expertise and content planning meet. The other important part of content creation that we'll discuss is delivery; the best content creators are strategic and efficient when it comes to getting their audience to consume their content.