Improving Instructional Video Effectiveness: Insights Into Viewer Habits and Wants

A talk by Matthew Pierce
Learning & Video Ambassador, TechSmith Corporation / Camtasia

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About this talk

With more and more video being used in learning and development, it’s important that the videos being created are effective and helpful. Video, like many forms of media, aren’t inherently good or bad, and their effectiveness depends a lot on how you design them. During this session, we’ll take a look at techniques and approach’s to design and developing videos to make sure that the videos you’re creating are achieving their objectives.

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