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Starting from zero: Building a multi-channel marketing mix

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About this talk

School of Calisthenics tells the story of how they have built a multi-channel digital marketing communications strategy starting from scratch as a startup with no investment.

Now with over 160,000 email subscribers, 184,000 instagram followers, 94,000 YouTube subscribers and a podcast with 30,000 downloads a month. Their online learning platform also has grown to 45,000 users in 18 months since launch.

This presentation will explain how a side-hustle became a content machine giving you practical advice that you can implement on any budget.

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